Well, it had to happen.
Just like your Crossfit trainer, your bartender, and everyone you knew who did a cappella in college, the United States Postal Service apparently has a podcast now. It’s called send it, and although it appears to have been published since September, the podcast caught my attention and that of many others this week after it was promoted in the daily emails you can choose to receive from the USPS if, as Me, you love pre-screening those sweet, sweet credit card offers before they hit your mailbox in a few days.
Why send it to exist? Not clear. The marketing copy says it offers U.S. taxpayers “a light-hearted look at the history, innovation, and inner workings” of the federal agency. In the trailer – a trailer! – the hosts say they hope to educate us on “the vital but often overlooked ways the Postal Service helps us stay connected.” Which is to say, it’s postmaster propaganda, though I suppose any push by the beleaguered agency to restore its image makes sense, given that the agency is still going through a prolonged financial crisis (I hope send it not very expensive!), was recently the target of political attacks by the former president (remember that?), and is about to enter a holiday season where he’s almost certainly going to be blamed by parents everywhere for late gift shipments (kinda rightly, kinda wrongly, it is complicated).
Curiously, send it is the latest in an unexpected line of podcasts created by federal agencies. Among others: HUD has one called house keys. The Department of Energy has one called direct current. The EPA publishes intermittent ones. NASA has a few, but it’s NASA, these people know how to get their mark on NBA sneakers. It’s still unclear whether Homeland Security or the Department of Defense have their own podcasts, but let’s face it — they’re probably super secret, not for you.
Listen up: I started this blog post from an initial snark feeling, laughing at the idea of some poor federal worker being pressured by a chain guy to do a podcast promoting their agency because that’s what kids love these days. But the more I thought about it, the more I came to a place of empathy. You know what? I understand. Trust in government is extremely low these days. You have to do something, anything, about it; and hey, if you want to try doing that with a podcast, go for it.
In fact go Stronger. Do it Great. Do it Savage. why not go back Mail‘ This in a podcast where you open and read a random letter that goes through the system? (Is it a federal crime when a federal worker does it on behalf of the federal government? History says no.) Why not a real crime? Everyone loves true crime. Only murders in the mailroom?